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The Tyranny of Choice:

By: Material type: TextTextPublication details: London, United Kingdom,: Profile Books (UK); 2011 (December 2011).Description: 184p,: ill,: 20cmISBN:
  • 9781846681868
Subject(s): DDC classification:
  • 302.13
Summary: In The Tyranny of Choice, Renata Salecl argues that in modern societies where individuals are told they have nearly unlimited freedom to choose—choices about who to be, how to look, what to buy, how to live—this freedom ends up producing anxiety, paralysis, guilt and feelings of inadequacy. She explores how choice has been transformed into a burden. Rather than being purely liberating, the constant imperative to make the “right” choice becomes a form of tyranny: pressure to perform, to succeed, to express individuality. She looks at examples from popular culture, dating, consumerism, relationships, family planning, and shows how choice is rarely a purely rational decision with predictable outcome, and how our social structures shift the burden of change onto individuals rather than collective reform.
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Book Book Mwalimu Julius Nyerere leadership School Library Normal Collection 302.13 SAL (Browse shelf(Opens below)) Available 001024

In The Tyranny of Choice, Renata Salecl argues that in modern societies where individuals are told they have nearly unlimited freedom to choose—choices about who to be, how to look, what to buy, how to live—this freedom ends up producing anxiety, paralysis, guilt and feelings of inadequacy.
She explores how choice has been transformed into a burden. Rather than being purely liberating, the constant imperative to make the “right” choice becomes a form of tyranny: pressure to perform, to succeed, to express individuality. She looks at examples from popular culture, dating, consumerism, relationships, family planning, and shows how choice is rarely a purely rational decision with predictable outcome, and how our social structures shift the burden of change onto individuals rather than collective reform.

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