Title: Social Media for Strategic Communication: Creative Strategies and Research-Based Applications;

By:

FREBERG,Karen [Author: ]

Contributor(s):

Karen Freberg [Author: ]

Material type: Text

TextPublication details: United States (published by SAGE Publications, Inc.),; SAGE Publications: 2018.Description: xx,313p,: ill,;photo; 25cmISBN:

9781506387109

Subject(s):

DDC classification:

302.231

Summary: This book teaches students and practitioners how to use social media strategically within the domain of communication campaigns (public relations, advertising, marketing, non-profit advocacy). It combines up-to-date research on social media technologies and audience behaviour with practical, real-world guidance for creating, managing, evaluating social-media campaigns.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	Mwalimu Julius Nyerere leadership School Library 000-621	Normal Collection	302.231 FRE (Browse shelf(Opens below))	Available	001068
Book	Mwalimu Julius Nyerere leadership School Library 000-621	Normal Collection	302.231 FRE (Browse shelf(Opens below))	Available	001069
Book	Mwalimu Julius Nyerere leadership School Library 000-621	Normal Collection	302.231 FRE (Browse shelf(Opens below))	Available	001070
Book	Mwalimu Julius Nyerere leadership School Library 000-621	Normal Collection	302.231 FRE (Browse shelf(Opens below))	Available	001071

This book teaches students and practitioners how to use social media strategically within the domain of communication campaigns (public relations, advertising, marketing, non-profit advocacy). It combines up-to-date research on social media technologies and audience behaviour with practical, real-world guidance for creating, managing, evaluating social-media campaigns.

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