We-Think: Mass Innovation, Not Mass Production.

In We-Think, Charles Leadbeater argues that we are witnessing a transformation in how societies produce value: instead of the old model of mass production for mass consumption, the advent of the internet and digital communication is enabling a new era of mass innovation and mass participation.
He shows how platforms like Wikipedia, YouTube, social media, open-source software, and other collaborative networks allow people across the world to co-create, share, and contribute — making them “players” instead of just passive consumers.
Leadbeater explores both the potential and challenges of this shift: increased creativity, community, democratization of knowledge — but also the risks, such as uneven contributions, quality control, and changing social/economic structures.
The book is both a diagnosis of social change driven by digital & networked culture and a forward-looking manifesto on how individuals, organizations, and societies can embrace collaborative innovation.