The Lean Startup: How Constant Innovation Creates Radically Successful Businesses:

By:

RIES,Eric [Author:]

Material type: Text

TextPublication details: London, United Kingdom, Penguin Books Ltd; 2011:Description: 320p,; ill, 23cmISBN:

9780670921607

Subject(s):

DDC classification:

658.4012

Summary: The Lean Startup presents a new, systematic approach to creating and managing successful startups. Eric Ries argues that most new businesses fail not because of lack of effort or vision, but because they build products that customers don’t want. To counter this, he introduces the Lean Startup methodology—a cycle of Build → Measure → Learn that encourages continuous testing, customer feedback, iterative design, and rapid adaptation. The book emphasizes developing a “minimum viable product” (MVP) to test key assumptions early, using validated learning to guide decisions, and reducing wasted time and resources. This approach has influenced innovation practices across industries and become essential reading for entrepreneurs and managers aiming to make smarter business decisions.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Mwalimu Julius Nyerere leadership School Library 622-999	Normal Collection	658.4012 RIE (Browse shelf(Opens below))	Available		001117

The Lean Startup presents a new, systematic approach to creating and managing successful startups. Eric Ries argues that most new businesses fail not because of lack of effort or vision, but because they build products that customers don’t want. To counter this, he introduces the Lean Startup methodology—a cycle of Build → Measure → Learn that encourages continuous testing, customer feedback, iterative design, and rapid adaptation. The book emphasizes developing a “minimum viable product” (MVP) to test key assumptions early, using validated learning to guide decisions, and reducing wasted time and resources. This approach has influenced innovation practices across industries and become essential reading for entrepreneurs and managers aiming to make smarter business decisions.

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